Licensed Vendor Tool Box

Vendor Process

Step 1

When anyone at Mizzou contacts you for an order, please fill out the Product Request Form with information regarding the order and submit to Licensing and Brand Management through Brand Manager 360 when you upload the artwork.

Step 2

As a licensed vendor, you are responsible for paying a royalty to the university in exchange for having the right to produce university marks. Royalties should be included in the cost of the product.

As of July 1, 2024 royalties are no longer waived for products purchased with university dollars. For more information visit brand.missouri.edu/licensing-program.

Step 3

When developing artwork, please review the design guidelines:

Email brand@missouri.edu with any questions during the design process to ensure the project is not held up with revisions.

Step 4

Submit final art design and Product Request Form through BrandManager360 for approval.

Licensing and Brand Management will not approve art without the required Product Request Form.

Mizzou Signatures & Unit Signatures

Mizzou and unit signatures are hosted in SharePoint. If you have trouble accessing the folder or finding a signature, please email brand@missouri.edu.

Access Signatures

Additional Guidelines

All designs must follow the design guidelines for the person or group ordering (see above).
The Stacked MU, Tiger Marks and Truman the Tiger mascot mark may be used.
Orders must include a Mizzou Signature, Unit Signature or Merchandise Mark in a separate imprint area on the apparel item.
The logos cannot be altered, tampered with, modified, incorporated into other marks or overprinted with other words or design elements.
Use of a current student athlete’s name, image or likeness can be used, but you must have an NIL license in order to produce product using NIL of a student athlete and Missouri trademarks. If you would like to product products using only an athlete’s NIL, you must work directly with the athlete. For more information, please email licensing@missouri.edu
Designs cannot use trademarks from other entities or derivatives of those marks.
No use of the university’s name or logo may be used in connection with the promotion of alcohol, tobacco, firearms, other drugs or in connection with pornography or other forms of expression limited by law.
The design of apparel and promotional products must be specific to the School/College/Dept. and/or event.
View brand guidelines for the Mizzou Signatures and Unit Signatures.

Example of Unit Signature

Stacked MU mark with "College of Arts and Science" and "University of Missouri"

Merchandise Mark and Small Imprints

A merchandise mark is an alternate version of a unit signature used on internal and promotional goods with restrictive imprint requirements. The proportional relationship between the Stacked MU logo and the unit name is adjusted, and the university wordmark is removed.

Unit names are also simplified when appropriate. These marks are intended for use only when a standard unit signature cannot be reproduced effectively due to size or application restrictions.

To avoid confusion and misuse, merchandise marks are not provided to campus units. Licensees who feel that a merchandise mark is necessary should submit a request, including item imprint specifications, to brand@missouri.edu. Licensees may not alter unit signature artwork — only original files provided by Licensing & Brand Management are acceptable for use.

Some items have extra-small imprint areas that will not accommodate either a standard unit signature or a merchandise mark (e.g. lapel pins). The Stacked MU may be used without text on these items.