Apply for a License

About Mizzou Licenses

Anyone or any business/organization wishing to use the University’s trademarks or verbiage on any product must have a license before offering the product/goods for sale. This also includes sale to University departments, campus organizations and student organizations. Premiums, promotions and advertising are included as well.

Affinity Licensing is the licensing representative/agent for Mizzou. Affinity assists in processing licensing applications for all companies that wish to produce products using Mizzou logos that are sold at retail or for campus departments and student groups.

If you are interested in applying for a Missouri license, reach out to Affinity Licensing.