Guidelines for Student Organizations

How To Order

Follow these steps when placing an order for merchandise bearing University of Missouri trademarks:

  1. Choose an approved vendor from the list of licensed vendors for campus use. If you are having a unique product produced and it can’t be produced by an existing licensed vendor, please email licensing@missouri.edu.
  2. Review Mizzou identity standards and the Design Guidelines for Merchandise to ensure that any design created follows the guidelines set forth by the university. Note that student organizations are subject to different requirements than campus departments.
  3. Work with the licensed vendor to select product and develop a design. The licensed vendor will submit a Product Request Form and art to the Licensing & Trademarks Office for approval. The Licensing & Trademarks Office will communicate with the licensed vendor regarding any changes that need to be made before the order is filled.

Design Guidelines

  • Student organizations may use their own logos on merchandise, but such marks must appear Separate and Apart from any university trademarks (logos and graphics).
  • Student organizations may not append any of the university’s official wordmarks to their own logos.
  • The stacked MU, tiger head spirit mark, athletics oval tiger head, and Truman the Tiger mascot mark are approved for use.
  • Student organizations may use the unit signature of a sponsoring unit, but it must appear on a separate imprint area from any student organization logo.
  • The logos cannot be altered, tampered with, modified, incorporated into other marks, or overprinted with other words or design elements.
  • Use of a current student athlete’s name on commercial merchandise is a violation of NCAA rules and may result in the student athlete being declared ineligible. Any use of a student athlete’s name, nickname, or picture must be approved by the MU Compliance Office.
  • Design cannot use trademarks from other entities or derivatives of those marks.
  • No use of the university’s name or logo may be approved in connection with promotion of alcohol, tobacco or other drugs or in connection with pornography or other forms of expression limited by law.
  • The design of apparel and certain promotional products must be specific to the student organization and/or event in order to limit commercial appeal and minimize the cannibalism of the existing retail market.

Have questions, or need help? Email identity@missouri.edu.

Separate and Apart

Separate and Apart refers to the practice of keeping protected marks away from conflicting marks and/or names to preserve MU’s trademarks and uphold a clear visual identity system. On promotional and internal goods, approved university and unit signatures should be used whenever possible. The name of the university, or a unit within the university, must be kept separate and apart from any other graphics.

Adherence to this rule requires that an item have two different imprint locations. For example, on a T-shirt, the front and sleeve are separate and apart; the right lapel and left lapel are not. On a padfolio, front cover and back cover are separate and apart; top of the front cover and bottom of the front cover are not. Items with only one imprint area (e.g. keychains, pens, etc.) may include a university or unit signature, but otherwise cannot include both a unit/university name and a graphic.

Graphic showing separate and apart rules. Protected university marks and signatures must be kept separate from student org logos, event graphics, and additional graphic elements.

* Student organizations may not use Mizzou Athletics typeface or the UM System seal on any materials.

Helpful tools

Design Guidelines for Merchandise (PDF)
Identity Standards for Student Organizations flyer (PDF)
Internal Request Quick Reference (PDF)