Licensing and Brand Management protects the identity, brand and marks of the University of Missouri and to enhance the image of the University by working with individuals, organizations, departments and companies to obtain prior approval before producing any product(s) that will display MU indicia.

We also operate as the steward of Mizzou’s brand — from developing the look and feel, to providing education and marketing resources for campus-wide use.

What is a trademark?

As defined by the US Patents & Trademarks Office, “a trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.” A trademark need not be registered in order to have protectable rights to it, simply by using or displaying a mark acquires automatic trademark rights to the owner.

Who needs a license?

Anyone or any business/organization wishing to use the University’s trademarks or verbiage on any product must have a license before offering the product/goods for sale. This also includes sale to University departments, campus organizations and student recognized organizations. Premiums, promotions and advertising are included as well.