About Licensing

MISSION:

The office of Licensing and Trademarks exists to protect the name and marks of the University of Missouri-Columbia and to enhance the image of the University through the signing of licensing agreements on behalf of the Curators authorizing the use of the marks on high quality and tasteful merchandise. It is also the responsibility of the office to insure that the University receives the appropriate commercial value for the use of its trademarks and to actively enforce the unauthorized use of marks/name and logos of the University.

The University of Missouri-Columbia (MU) requires that all individuals, organizations, departments and companies, both internal and external, obtain prior approval before producing any product(s) that will display MU Indicia; regardless of the method of distribution.

This formal licensing program is administered through Licensing & Trademarks (LT) and in partnership with the Collegiate Licensing Company (CLC).

About CLC

CLC is the nation's leading collegiate licensing and marketing representative. Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.

The CLC Consortium consists of more than 180 universities, bowl games, conferences, the NCAA and the Heisman Trophy. Based in Atlanta, CLC provides its member institutions the expertise, resources and experience necessary to maximize licensing revenue potential through the power of consolidation.

Licensing Agreements

There are several types of licensing agreements. The following agreements are administered by The Collegiate Licensing Company. The Licensing and Trademarks Office will aid individuals, companies, departments and organizations in securing the proper agreement and forms. Types of agreements include:

• Standard
  For production of emblematic merchandise to be sold by an individual or company at retail.
• Restricted
  
  • License is for internal suppliers; products sold to the institution for internal consumption only and cannot be resold by restricted licensees
  • Exempt from reporting royalties
  • $100 annual administrative fee
  • Advance fee waived
  • Must complete the Art Approval/Royalty Waiver form.

• Local
  For local companies and/or individuals.
• Geographically confined to in-state or "local region" companies that intend to make products for resale
• Can hold licenses for 1-5 schools from the local area
• Short form application
• $50 annual administrative fee
• Report royalties quarterly; annual advance fees required
• Ability to renew local agreements for multi-year terms based on performance and university approval

The following agreements are administered by The Licensing and Trademarks Office:

• Crafter
  If the following applies to you, please complete the Application for a Local/Crafter Licensee form. A crafter is defined as an individual producing domestic handcrafted items in the home with collegiate marks, and selling/distributing to individual consumers via events or direct sales. This might include events organized by church, school, county, state, craft, holiday, Junior League, street festivals, gift marts, or flea markets. In addition, nor more than (500) units may be sold per year and less than ($2500) total sales per year per University. No sales will be permitted on a wholesale basis or to a third party retailer.
• $100 annual administrative fee
• Sample/design required
• Royalties waived
• Limited-Use
  For use of MU indicia for commercial purposes for a specific, limited time.

For more information, please visit Licensing FAQ or contact either CLC or LT directly.

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