The Tiger Letter: Winter 2007

• Trademark Protection • New Licensees • Spotlight: Meow Boutique • Mizzou Plaid • New Federal Registrations • 2007 Basketball Schedules Spotlight: • Meow Boutique

Bruce Siegal, senior vice president and general counsel at The Collegiate Licensing Company recently wrote a column for the ICLA corner in the Athletics Administration magazine. Thanks to Bruce for allowing us to reproduce portions of that article.

"As collegiate trademark licensing programs continue to expand and generate significant revenue streams, collegiate institutions have become increasingly aware of the value of their respective names, logos, mascots, seals, colors, uniform designs and other indicia.

Taking steps to enhance the value of these important trademark assets through comprehensive registration should be a priority."

The University of Missouri has taken appropriate steps as mentioned above to enhance the University’s trademark portfolio. Please see the table on back for newly federal registered marks and their appropriate use.

"A strong portfolio is an invaluable weapon in combating infringement and provides many benefits."

"The entire right side of Meow is filled with Mizzou products."

Meow owner Beth Abernathie has loved cats her entire life. “I’d been to about every cat store in the country before I knew I’d have my own.” Meow Boutique originally opened in 1998 on Broadway above Village Wine and Cheese. That location offered only 400 square feet worth of feline gifts. At its present location on Chapel Hill Road, Meow Boutique has over 2,000 square feet of unique cat products.

Meow began offering officially licensed Mizzou items five years ago. Beth says she figured that Truman the Tiger is a cat, so her store should carry black and gold products. “I’m very happy that we’re not the Mizzou Bears,”she adds.

Beth says Meow’s selection of Mizzou products expands every week. “I can’t stand not having something. I’m constantly on websites looking [at new products].”

Step inside the store, take one look to your right, and it isn’t difficult to see that this is true. Meow is offering the entire line of Mizzou Plaid products. Just inside the door of the store is a display of all the plaid products. Beth says that Meow’s customers have reacted favorably to the plaid, “I think people get tired of the same logo stuff. [The Mizzou Plaid] is cool. It’s classy.”

Meow will soon have a website where customers can shop for their favorite cat gifts. Fifty to sixty percent of Meow’s in-store merchandise will be available online. Visit their website www.meowboutique.com and check it out.

Welcome to the University of Missouri! NEW LICENSEES All-Star Apparel Standard Bacon & Company Bentley Plastics Standard Charmed I'm Sure (CA) College Vault by Asgard Collegiate Sunglasses LLC Frenzy Sports Inc. Standard GM Nameplates Standard Goldman Promotions GRITS Standard Itemworks Inc. Standard Joey U Standard Midwest Graphics Inc. Moon Shine Standard Orion Photo Industries Inc. Primary Colors by GRITS Real Characters by Outerstuff Social Stitches Inc. Sports Antenna Cap Stamps.com

Tiger Head Logo --- Use ® with Tiger Head Design

UNIVERSITY OF MISSOURI® -- Registered in block letters, therefore use ® with University of Missouri regardless of font or style of wording.

MIZZOU® ---- Registered in block letters therefore use ® with MIZZOU regardless of font or style of wording.

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