The Tiger Letter: Winter 2001

• CollegeGear Online • Border War Logo • Top 10 Licencees • Women's BB Schedule • Men's BB Schedule • Stitches on Demand • CLC: Artwork Approvals Spotlight: • Tailgate University, Inc.

The Mizzou-RAH Retailer program is pleased to announce its newest gold-level member, Tailgate University, Inc.

Owned by Tony Smith, Tailgate University, Inc., began as a mail-order business in 1995 and grew to include catalog sales in 1998.

In May 2000, Smith’s store opened its doors to provide customers with all they need for the perfect tailgate.

The selection of products you’ll find at the store includes: banners, car flags, magnets, license plates, static clings, keychains, tables, chairs, pop-up tents, coolers, hitch covers and tailgating grills.

Customers can shop online at www.tailgateuniversity.com.

The store is located at 10406 Metcalf Ave., Overland Park, Kan., in the Indian Creek Shopping Center.

Store hours are Mon.-Sat. 10 a.m.-9 p.m. and Sun. 10 a.m.-6 p.m.

Tailgate University, Inc., can be reached at (913) 383-0300.

Top 10 MU Licensees APPAREL Gear Lee Sport Nike The Game Russell Merge Left Team Edition JanSport Vesi Zephyr Graf-X NON-APPAREL Mundi/Westport Mohawk Home Hunter Danby Products Photografx Worldwide Commemorative Brands/Artcarved Saltus Press Ampad Devant Tchotchke’s

For a minimal fee, CollegeGear.com provides retailers with the simplest and most economical way to sell their products online.

CollegeGear.com is a software company that provides an Internet-based transaction and merchandising engine to enable e-commerce sales for collegiate retailers.

After CollegeGear.com sets up the store, the retailer manages it and is able to add, update or delete products through any Web browser.

All customer orders are managed by CollegeGear.com. The retailer is responsible for processing the payment and shipping the order to the customer.

Missouri Shirt Company is currently listed as a Mizzou retailer.

Retailers benefit from CollegeGear.com through being exposed to consumers of collegiate products and also by decreasing their costs in maintaining an online store.

For more information, please contact our office at (573) 882-7256.

Information provided courtesy of CLC.

In the summer issue of The Tiger Letter, it was mentioned that a logo is being developed featuring the rivalry between MU and KU in an effort to generate additional excitement surrounding the Border War competition.

The process has taken longer than anticipated, but final details are being worked out with an anticipated launch this spring. Stay tuned for further details.

On Dec. 1, CLC and J. Patton Sports Marketing officially launched Stitches on Demand, a Web-based program designed to allow licensees to purchase embroidery-formatted logos.

Stitches on Demand is the sister program of Logos on Demand, CLC’s full-service digital logo distribution and management program.

Licensees will be required to be current subscribers of Logos on Demand to access Stitches on Demand. CLC licensees using Stitches on Demand are provided with all the necessary resources to improve overall production efficiency and to create more accurate embroidery using pre-approved thread colors and designs.

The Stitches on Demand program offers embroidery-formatted files digitized, and approved by licensors, available 24 hours a day, seven days a week. With a few simple clicks, licensees will have access to a wide array of logos.

Stitches on Demand does not eliminate the artwork approval process, but it does save licensees time and money by improving the process of digitizing artwork and reducing the risk of inaccurate or inferior embroidery artwork being sent to universities for approval.

For more information, please contact Jody Anthis at jody@jpattonsports.com.

Information provided courtesy of CLC.

CLC has announced that more than 25 universities have made the decision to require all of their standard licensees to use CLC to submit artwork for approval as of January 1, 2002.

Local and restricted licensees will still be permitted to submit paper approvals.

More than 80 percent of all designs are now coming through the CLC system, and CLC is on pace to receive more than 150,000 designs this year, compared to 100,000 three years ago.

Although Mizzou has not yet made the decision to require its licensees to submit all designs through CLC, we are moving in that direction and strongly encourage your use of this system.

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