The Tiger Letter: Spring 2003

Welcome to the University of Missouri! NEW LICENSEES 5th & Ocean Clothing A & E Group Athlete Technology C&F Enterprises Inc. Cadre Athletic Inc. Central Dairy Co. Cherry Designs Inc. Christhomas Corp. Dedo EZ Vane Inc. Garrison Holdings Good Stuff Corp. LLC Herlocher Foods Inc. Hunter Mfg. Group Impact Manual Woodworkers & Weavers Meico Inc. Moonseed Inc. Oxbay PTC International Inc. SiskiyouBuckle Co. Specialty House S&E Sportswear Sports Brand Inc. That’s Me Sports LLC Total Standard Licensees: 352

Looking for ways to expand your customer base? You should consider reaching out to the more than 171,000 alumni nationwide. From Los Angeles to Manhattan, Mizzou alums cover the map. For more information on ways to reach Mizzou alumni, visit the MU Alumni Organization’s website at www.mizzou.com. MU Alumni in Metro Areas: Atlanta - 1,620 Chicago - 4,179 Dallas - 3,127 Los Angeles - 3,648 Minneapolis / St. Paul - 1,074 New York City - 1,937 Washington, D.C. - 2,095

Trendy. Traditional. Unique selection. Basic items. All of these words rarely apply to one place at the same time, yet they perfectly describe the University Bookstore, located in Brady Commons. Whether keeping with the latest trends in women’s fashion or keeping traditional black and gold items in stock, the Bookstore works hard to ensure it offers something for both current students and alumni.

The Bookstore is owned and operated by the University and 100% of its profits support campus projects. Michelle Froese, the Coordinator for Program and Project Support cites supporting traditions and campus pride as a vital part of the University BookStores mission. From supporting new traditions like the MU class ring to featuring a 25% discount on MU apparel on Black and Gold Fridays (the Fridays before home football games), the Bookstore plays an integral role in boosting school spirit.

This spring, the Bookstore will begin boosting its own spirit with an extensive renovation of the clothing and gift area. Plans include raising the ceiling, increasing the gift section and replacing the hardwood floors with tile. Froese said, "The renovation of our clothing and gift area this summer promises to create an exciting and energetic atmosphere with a boutique feel." Froese also emphasized that the store will remain open throughout renovations and that new merchandise is on its way for summer.

For store hours and more, log on to www.mubookstore.com.

After jumping out to a 10-0 lead in the Border War, the Mizzou Tigers are currently enjoying a sizeable lead over the Kansas Jayhawks. After several exciting match-ups, including a 68-63 Mizzou win in Dallas at the Big XII Men’s Basketball Tournament, Mizzou is winning the Border War, 23.5 to 5.0.

Stay up-to-date on the latest Border War results at www.mutigers.com.

Despite a weakened economy and poor holiday retail sales, sports licensed properties have recently shown an upturn.

As the demand for collegiate licensed products stays strong, sports licensing increased 8% from $10.5 billion to $11.3 billion in retail sales and accounted for 16% of all licensed products sold in 2002.

Recent trends accounting for such increases include the surge in "the retro look" for professional licensed apparel and trendy fashion designs that appeal to consumers outside the traditional fan base.

Information provided courtesy of Collegiate Licensing Company.

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