The Tiger Letter: Spring 2002

• Apparel Trends • Tigers Earn Elite Status • 2002 Football Schedule • Top 10 Licensees • New Licensing Assoc. Spotlight: • Tiger Spirit

The Mizzou-RAH Retailer Program is proud to announce Tiger Spirit as this issue’s spotlight retailer.

Mizzou fans have shopped at Tiger Spirit since its doors opened in 1988.

In September, Tiger Spirit received an exterior facelift and brought a new look to downtown Columbia.

With better lighting and more Mizzou merchandise, the remodeling allows for a “more pleasant shopping environment and experience,” according to store owners Michelle and Steve Dillard.

Tiger Spirit sits on the corner of Ninth and Cherry, 111 S. Ninth St., in downtown Columbia. Store hours are Mon. 9 a.m.-5 p.m., Tues.-Sat. 9 a.m.-6 p.m., and Sun. 12-4 p.m.

You can reach Tiger Spirit at (800) 842-PAWS or www.tigerspirit.com.

Top 10 MU Licensees APPAREL Nike Gear for Sports Lee Sport JanSport Russell Antigua MJ Soffe Vesi Twins Enterprises Starter by Genuine Stuff NON-APPAREL Danbury Mint Nokia Mohawk Home Collegiate Collectables Slavic Treasures Team Crossbars The Brenmar Company Ridgewood Marketing Mr. Christmas Hunter Manufacturing

What’s the next trend that could impact campus fashions?

Retail analysts at the National Retail Federation’s annual convention think color and comfort will drive consumers’ clothing purchases during the next year or so.

These analysts believe apparel consumers, especially trendsetters, such as college students, are tired of the somber black wardrobes that have been popular in recent years and are looking for lighter, brighter and comfier clothes.

Some of the apparel trends predicted at the NRF convention include:

• White will be the hot hue for spring and summer apparel, and then ivory and “bond” tones will dominate fall and winter fashions.
• Consumers will want to pair whites and beiges with cheerful colors, especially shades of red. Light blue, orange, lime green, watermelon pink and lemon yellow will also be popular.
• Clothing will be somewhat looser and less form-fitting, although not baggy.
• Some 1980s retro looks will start to re-emerge, such as a modified “preppie” look, ruffled tops for women, floral prints and cowl necks.

Quin Snyder’s club finished the 2001-2002 season with a 24-12 record and advanced to the Elite Eight in the NCAA Tournament. The Tigers’ Elite Eight appearance is the third in school history.

After competing in a talented Big 12 Conference, the Tigers defeated Miami (Fla.), Ohio State and UCLA before falling to Oklahoma on March 23.

The Licensing and Trademark office congratulates our men’s basketball team on their accomplishments. Thanks for a great season!

The National Collegiate Licensing Association and the Association of Collegiate Licensing Administrators have announced they will consolidate to form the International Collegiate Licensing Association as of July 1, 2002.

The National Association of Collegiate Directors of Athletics will administer ICLA. ICLA is a higher-education association whose membership will comprise licensing administrators from college bookstores, institutional business offices, intercollegiate athletic departments and conferences, university legal departments, and other areas associated with the collegiate licensing profession.

This association’s purpose is to “foster the highest possible professional and ethical standards, while providing licensing practitioners a broad range of professional advancement opportunities.”

The 2002-2003 ICLA Officers & Board of Directors:

• President: Lee Workman, East Carolina University
• 1st Vice-President: Rob Cleveland, Ohio State University
• 2nd Vice-President: Linda Gilbert, University of Missouri
• 3rd Vice-President: Matt Dyste, University of Oregon
• Jim Earle, University of Pittsburgh
• John Fairman, Kansas State University
• Ron Hamilton, University of Southern Mississippi
• Terry Livermore, Michigan State University
• Denise Person, University of Montana
• Chris Prindiville, University of Miami
• Steve Rich, Eastern Illinois University

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